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Platform: The Art and Science of Personal Branding
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand.Â
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.Â
Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Product details
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Audible Audiobook
Listening Length: 6 hours and 34 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Random House Audio
Audible.com Release Date: February 5, 2019
Whispersync for Voice: Ready
Language: English, English
ASIN: B07LH5GZFP
Amazon Best Sellers Rank:
Do you recognize the value in a personal brand? Are you looking for a well-thought-out strategic guide to form or improve your own? Then this book is a must read with actionable advice that is relatable, succinct, clear, and strung together with playful anecdotes that provide effective insights in what it takes to have a chance at replicating or building your own social branding success story. Cynthia is an inspiration, flat out. With hard work, dedication, and mindfulness, paired with paying attention to feedback of your strategies, we can all reach new heights with our personal branding. Absolutely paramount in today’s world. Congrats to Cynthia on an excellent achievement! I recommend buying one for you and one for a friend. We all know a friend who needs this book.
As an integrative physical therapist and wellness speaker in Los Angeles, I will use the excellent guidelines Cynthia Johnson outlined in Platform: The Art and Science of Personal Branding. The book is very practical and easy to read. I am very grateful she wrote it.
I rarely purchase books. I learn a lot from my computer. I’ve also found that a lot of books teaching marketing don’t have much substance - usually just fluff. This book is filled with so much useful information and entirely new things to learn. I’m very satisfied with the contents of this book.
Platform is incredible. In this day in age, personal branding is critical to connecting with your audience, making your voice heard and creating lasting impact. I'm so excited to continue to learn and apply these tools to my business.
An amazing book that will help anyone (in any stage of their life) brand and market themselves in hopes of securing a healthy and happy future!
This is a good book that is full of interesting insights about personal branding. Cynthia explains fundamental concepts with clarity, she gives plenty of examples, and then she goes into depth with strategies for how to be more effective by incorporating these concepts into your work and life.If you've ever wanted to be famous online, Cynthia will teach you a lot about what to do to achieve your ambitions. And if you've ever seen an outraged mob pile on someone over an ill-considered social media post, well, Cynthia will help you learn how to avoid that situation too. (That's the bad kind of famous.)Do you have big goals? Would it help you to have better awareness and control of how others perceive you? If you want the upper hand in making your will a reality, read this book.
In today's world of social media / globalization / information overload, it can certainly be challenging to find a way to stand out from the crowd and find success amongst this endless sea of entrepreneurs. This book does a great job of identifying and explaining all the best tools and approaches to identifying your goals, and then building and maintaining your own personal brand on a global scale. She has provided a seemingly effective blueprint, and now the challenge just lies in my ability to implement these steps into my everyday life. I am excited for the journey! Also the book's cover design looks really cool.
Even if you work for an employer, you still need a personal brand online. Cynthia Johnson's expertise in personal branding really shines through in the book. There are a variety of different ways to set up your personal brand to help you with your career and business success online. In today's day and age, the smartest people are making branding a priority and reaping the benefits: this book explains why and how!
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